{"product_id":"elene-women-elegant-pleated-formal-maxi-dress","title":"Azura | Women's Light Blue Pleated Formal Maxi Dress with Boat Neckline \u0026 Sculpted Bodice","description":"\u003cp data-path-to-node=\"0\"\u003eStatuesque, luminous and breathtakingly elegant — the light blue pleated maxi dress that commands every room it enters with a quietly confident, utterly magnificent sophistication.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Azura dress is quiet luxury eveningwear at its most exquisitely, impeccably considered. A wide architectural boat neckline frames the collarbones and illuminates the face with a beautifully horizontal, flattering elegance, while a precision-sculpted sleeveless bodice creates a clean, streamlined foundation of perfect tailored structure. Fine sunray-style vertical pleats cascade dramatically from the waistline in a continuous, mesmerising sweep all the way to the floor — delivering breathtaking tactile dimension and a genuinely hypnotic, fluid movement with every single confident step. The soft, icy azure tone offers a refreshingly luminous alternative to traditional dark formalwear — ethereal, romantic and completely, unmistakably modern in its quiet, sophisticated beauty. From upscale galas to black-tie celebrations and every extraordinary formal occasion in between — the Azura dress ensures you arrive, and are remembered, always.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eArchitectural Boat Neckline —\u003c\/strong\u003e A wide, elegantly horizontal neckline that beautifully frames the collarbones and draws the eye upward to illuminate the face with a naturally flattering, commanding grace — refined, sophisticated and instantly, breathtakingly striking.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePrecision Sculpted Sleeveless Bodice —\u003c\/strong\u003e An impeccably fitted, streamlined upper half providing a secure, structured foundation of perfect tailored precision — beautifully and effortlessly balancing the airy, sweeping volume of the dramatic pleated skirt below.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDynamic Sunray Vertical Pleating —\u003c\/strong\u003e Fine, precisely constructed sunray-style pleats cascading continuously from the waistline to the floor — delivering mesmerising tactile dimension, breathtaking visual interest and a genuinely hypnotic, fluid movement with every single elegant step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eElongating Floor-Length Hem —\u003c\/strong\u003e A sweeping, uninterrupted line flowing continuously from the high waist all the way to the floor — visually elongating the silhouette with a commanding, genuinely statuesque presence that is magnificent and breathtaking from every single angle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEthereal Icy Azure Palette —\u003c\/strong\u003e A soft, luminous light blue tone that offers a beautifully refreshing, romantic alternative to traditional dark eveningwear — capturing the very finest essence of modern, quiet luxury occasionwear with an ethereal, effortlessly sophisticated elegance.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCommand the room from the very moment you arrive — quiet luxury, breathtaking elegance and effortless, statuesque sophistication in one utterly magnificent formal gown.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStyle with strappy silver or nude barely-there heeled sandals, delicate crystal drop earrings and a sleek updo — allowing the ethereal azure pleating and architectural neckline to take their rightful, breathtaking centre stage.\u003c\/p\u003e","brand":"PurelyHer","offers":[{"title":"Pink \/ XS","offer_id":57931236409647,"sku":"EL-1A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S","offer_id":57931236442415,"sku":"EL-2A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":57931236475183,"sku":"EL-3A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":57931236507951,"sku":"EL-4A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":57931236540719,"sku":"EL-5A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL","offer_id":57931236573487,"sku":"EL-6A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ XS","offer_id":57931236606255,"sku":"EL-7A","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 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