Privacy policy

Last updated: March 14, 2026

PurelyHer operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PurelyHer is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

Contact details: Name, address, billing address, shipping address, phone number, and email address.
Financial information: Payment card information, transaction details, and payment confirmations.
Account information: Username, password, security questions, and preferences.
Transaction information: Items viewed, cart activity, wishlists, purchases, and returns.
Communications: Information included in customer support inquiries or emails.
Device & Usage information: IP address, browser type, unique identifiers, and how you navigate the Services.

How We Use Your Personal Information

Provide and Improve Services: To fulfill orders, process payments, arrange shipping, and facilitate returns.
Marketing and Advertising: To send promotional communications and show online advertisements based on your activity.
Security and Fraud Prevention: To authenticate accounts and detect or investigate malicious or fraudulent activity.
Legal Reasons: To comply with applicable laws and respond to valid legal processes.

How We Disclose Personal Information

We may disclose your personal information to third parties, including:

Shopify and other vendors who perform services on our behalf (payment processing, data analytics, fulfillment).
Business and Marketing partners to provide personalized advertising.
Affiliates within our corporate group (Nolimit Dubai LLC).
Legal authorities when required to protect our rights or comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information to improve the Services. Because we use enhanced Shopify features, your data may be shared within the Shopify ecosystem to provide a better shopping experience. You can learn more by visiting the Shopify Consumer Privacy Policy.

Your Rights and Choices

Depending on where you live (specifically the UK and EEA), you may have the following rights:

Right to Access / Know: Request a copy of the personal information we hold.
Right to Delete: Request that we erase your personal data.
Right to Correct: Request corrections to inaccurate information.
Right to Object: Ask us to stop processing your data for certain purposes.
Withdrawal of Consent: Withdraw consent at any time where we rely on it to process your data.

International Transfers

We may transfer and process your personal information outside of the country you live in. For transfers out of the UK or EEA, we rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses to ensure your data remains protected.